Today we’ve taken our close working relationship with German tech PR agency FRAUWENK a step further with the agreement of a new partnership that will see our two agencies work together strategically to support European tech companies looking to expand to the US.

At the heart of the partnership lies our Atrium Marketing Engine™ (AME™): an AI-powered platform that automates the production of high-quality marketing and PR content at scale. The engine then automates the dissemination of the content to reach, engage and convert external audiences - whether that’s investors, business prospects, media, business partners - in direct pursuit of business growth goals.

The vision for AME™ is ultimately to augment the capabilities of our team of senior marketing and communications strategists, by ‘agentifying’ the majority of the execution and day-to-day workflows of our marketing programs.

Under the terms of the deal, Frauwenk will gain access to the Atrium platform and collaborate with the Atrium team to support their clients’ access to US audiences. At the same time, the partnership enables Atrium to broaden its European client base, starting with Germany’s world-class deep tech sector.

Founded by Sami McCabe, Atrium operates out of New York, London, San Francisco, and Lisbon, and is targeted at tech-oriented companies with global ambitions, who want to run an existing sales and marketing operation more effectively, and/ or lack an experienced marketing and sales leader in the c-suite.

FRAUWENK brings deep market knowledge and media impact in the DACH region, with particular expertise in future technologies such as robotics, deep tech, AI, and B2B innovation. Having established NEURA Robotics as one of Germany’s hottest startups, FRAUWENK and Atrium have been working in partnership to help establish the business plan for its entry to the US market.

Andrea Buzzi, Founder and CEO of FRAUWENK, emphasizes:



"Tech companies don’t need cookie-cutter PR – they need an intelligent system that builds trust and fuels growth. That’s exactly what we offer – together with Atrium. Our teams don’t think in silos, they think in impact: across borders, disciplines, and channels. PR, marketing, and sales belong together – including in performance measurement. It's time to finally make that visible.”

Sami McCabe, Founder and CEO of Atrium, adds:

"FRAUWENK shares our ambition to reimagine how effective a marketing and communications agency can be by becoming truly – data-driven, AI-enabled, impact-focused, and international. The Atrium Marketing Engine is already effectively delivering digital campaigns and we see vast potential to automate and scale many other areas of marketing services. This partnership will be of huge benefit to ambitious European companies with a global mindset, as well as US companies looking for growth in the DACH region.”