The traditional agency model is broken. For too long, brands have dealt with slow-moving, bloated processes that fail to deliver the speed, precision, and scale needed in today’s marketing landscape. Atrium, a marketing communications agency led by industry veterans across strategy and creative, is taking a radically different approach. And today, that vision takes a massive step forward with the acquisition of Captain, a cutting-edge AI-powered platform designed to revolutionize how marketing campaigns are built, executed, and optimized.

This acquisition is more than just a merger of teams; it’s the fusion of top-tier marketing talent with advanced AI-driven technology. Captain was built to ingest real-time marketing performance data, identify what resonates most with audiences, create and distribute content across multiple channels, and optimize everything for conversion. Now, as part of Atrium, Captain will be fully integrated into the agency’s operations - allowing clients to benefit from a truly automated, data-informed, and highly scalable approach to marketing.

A New Model for Agencies

For Atrium, this acquisition isn’t just about adding AI to an agency, it’s about rebuilding the agency model from the ground up. Traditional off-the-shelf marketing tools often produce generic results, failing to account for the unique intricacies of each brand. Atrium believes in tailor-made solutions, and with Captain now at its core, the agency is poised to offer unparalleled efficiency, precision, and scale.

“The agency model is broken,” says Sami McCabe, CEO of Atrium. “AI gives us the opportunity to make agencies far more efficient and effective. With Captain, we’re embedding cutting-edge automation at the heart of our business - allowing us to execute campaigns faster, with greater precision, and ultimately, drive better outcomes for our clients.”

Bringing AI and Automation to the Heart of Marketing

Captain’s technology was built with one goal in mind: turning marketing data into real-time action. It does this by:

• Analyzing performance data to identify what resonates with audiences

• Generating multimedia, multi-channel content aligned with those insights

• Distributing content across web and social channels for maximum reach

• Optimizing everything for conversion with dynamic CTAs and engagement tools

• Tracking performance and feeding insights back into the strategy for continuous improvement

For Richard McBeath, co-founder of Captain, this acquisition is about eliminating inefficiencies and unlocking scale. “Traditional agencies are bloated and slow. By combining Captain’s automation and data-driven approach with Atrium’s strategic and creative expertise, we’re building something that’s truly next-level. I couldn’t be more excited.”

The Future of Marketing, Built for Speed, Precision, and Scale

With this acquisition, Atrium is breaking the mold of the outdated agency model and proving that marketing can be more agile, data-driven, and results-focused. Captain will continue to evolve as a product designed specifically for Atrium’s clients - helping brands unlock new efficiencies and achieve better results, faster.

This is the next generation of marketing agencies, where strategy meets automation, creativity meets AI, and brands get the scale and impact they’ve always wanted.

Welcome to the new era of marketing.